Consumers are shifting away from price and brand reputation, prioritizing health, sustainability, and personalization. This evolution is driving major changes in retail, e-commerce, and brand strategies.
1. Health, Sustainability & Personalization
Demand for preventive healthcare and functional foods is surging, with the global supplement market projected to reach $139.9 billion by 2025. Sustainability is also a key driver—over 5 million SKUs now feature eco-friendly claims. Meanwhile, customized products, from AI-powered skincare to personalized sneakers, are gaining traction.
2. Declining Brand Loyalty & DTC Growth
Brand loyalty is fading, with $3.2 trillion in new consumer spending shifting toward emerging brands. The DTC model is thriving as brands like Glossier and Allbirds connect directly with consumers via social media and e-commerce, leveraging KOL marketing and community engagement.
3. The Experience Economy
Consumers now prioritize immersive, interactive shopping experiences. Brands are integrating VR, metaverse stores, and NFTs, as seen with Gucci’s virtual fashion store and Nike’s digital sneakers.
4. Retail & E-commerce Evolution
Live commerce remains a powerhouse, with global live-stream sales expected to hit ¥7 trillion ($983 billion) by 2025. Membership-based e-commerce (Amazon Prime, Costco) enhances retention, while social commerce—driven by short videos and influencer marketing—continues to expand globally.
In 2025, adaptability is key—brands that embrace these shifts will lead the future market.
Commenti