Why ‘Slow Consumption’ Is Winning in 2025 – And What Consumers Want
- CUPS Realty
- May 8
- 2 min read
Updated: 2 days ago

People are done with rushed shopping and cheap deals. Now they want brands that feel good and mean something.
Luxury spending in 2024 will hit €1.5 trillion, but growth is flat. Why? People are picking brands that offer quality and emotion, not just features.
What matters now:
Texture you can feel
Stories you remember
Feelings that last
Gen Z Shops Differently
They don’t rush. They wander, explore, and connect. Citywalks, vintage shops, podcasts — all part of choosing with care.
LOFT: Stores You Want to Stay In
LOFT designs stores like exhibits. No rush, no pressure. People come back to explore, not just to buy.
MUJI: Calm Wins
MUJI sticks to simple design and comfort. Their 2025 sales rose 17.1%. Proof that slow and steady works.
Long-Term Value
Quick sales fade. Brands that leave an impression stick around.
Make Slow Work for Your Brand
1. Use the Senses
Add texture, scent, or small touches to make unboxing memorable.
2. Tell a Scrollable Story
Turn product pages into interactive journeys.
3. Let People Feel Before They Buy
In live streams, show the feel and mood before the price.
4. Slow Shipping with Extras
Offer slower delivery with small surprises.
5. Watch Time, Not Just Sales
Track how long people stay and come back.
6. Prepare for Immersive Shopping
Build sensory files for AR and VR. It's coming fast.
💡 Wondering how brands should respond to the shift toward slow, value-driven buying?
Check out the strategy-focused companion article: [“Amid Fierce Ad Competition, How Can Brands Truly Take Root?”], part of our "Fifth Consumption Era" series.
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