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Why ‘Slow Consumption’ Is Winning in 2025 – And What Consumers Want

Updated: 2 days ago


Slow Consumption: Going Slow Is Smart

People are done with rushed shopping and cheap deals. Now they want brands that feel good and mean something.

 

Luxury spending in 2024 will hit €1.5 trillion, but growth is flat. Why? People are picking brands that offer quality and emotion, not just features.

What matters now:

  •  Texture you can feel

  •  Stories you remember

  •  Feelings that last

 

Gen Z Shops Differently

They don’t rush. They wander, explore, and connect. Citywalks, vintage shops, podcasts — all part of choosing with care.

LOFT: Stores You Want to Stay In

LOFT designs stores like exhibits. No rush, no pressure. People come back to explore, not just to buy.

MUJI: Calm Wins

MUJI sticks to simple design and comfort. Their 2025 sales rose 17.1%. Proof that slow and steady works.

Long-Term Value

Quick sales fade. Brands that leave an impression stick around.

 

Make Slow Work for Your Brand

1. Use the Senses

 Add texture, scent, or small touches to make unboxing memorable.

2. Tell a Scrollable Story

 Turn product pages into interactive journeys.

3. Let People Feel Before They Buy

 In live streams, show the feel and mood before the price.

4. Slow Shipping with Extras

 Offer slower delivery with small surprises.

5. Watch Time, Not Just Sales

 Track how long people stay and come back.

6. Prepare for Immersive Shopping

 Build sensory files for AR and VR. It's coming fast.


💡 Wondering how brands should respond to the shift toward slow, value-driven buying?

Check out the strategy-focused companion article: [“Amid Fierce Ad Competition, How Can Brands Truly Take Root?”], part of our "Fifth Consumption Era" series.


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